We’re delighted to welcome you to our new blog: Truly French. 

To understand the history of lingerie is to understand some of the most important socio-cultural changes in women’s history and fashion. Our member brands, which share a cultural heritage of savoir-faire that goes back centuries, have been at the forefront of these changes since the inception of the corset. 

“Lingerie is also a window into our relationship to ourselves.”

In fact, corsetry was pioneered in France. In its heyday, corsets designed and made in France were so extensively lauded that one reporter noted: “The French corset, or, better put, the corset of Paris, enjoys a certain renown and prestige abroad, one that our manufacturers will be able to maintain for a long time.” French dominance prevailed as the corset gave way to everything from the bra and the  “girdle that doesn’t creep,” to the revolution of Lycra, stretch fabrics, and the expansive array of stellar lingerie currently on the market. 

But lingerie is also a window into our relationship to ourselves : to our bodies and to our secrets of seduction. No wonder lingerie is also called « intimates. » 

Imitation is sincerest form of flattery.

Just as real champagne comes from the French region of Champagne, so, too, does real French lingerie hail from the ateliers of French designers. And just as champagne has its many imitators, so, too, does French lingerie: Many brands on the market have French-sounding names, but only those that are truly designed in France can claim to be truly French. Thus, the name of our blog. 

France has always been - and remains – a capital of fashion and the gold standard for quality. Through Truly French, we’ll bring you lingerie news and updates on our brands, as well as insights into the cultural heritage that continues to shape lingerie trends of the future. Bonne lecture!