Events
French Lingerie's new website
January 19 2012
paris
At the "Salon International de la Lingerie" trade fair (21-23 January 2012), Lingerie Française will unveil its new Internet site:
Lingeriefrancaise.com.
Through this website, the association of 17 French corset makers aims to promote its heritage: that of an extremely technical manual craft, which requires great expertise. Sector professionals and the general public can go there to explore "vintage" photos from the workshops of the brands, a film shot behind the scenes of the manufacturer process, and the history of lingerie in pictures...
In their new site, Lingerie Française also highlights international events that have been organised under the same banner: brands taking part in specialist salons, fashion shows, press conferences, "Lingerie Parades" or cultural events, such as exhibitions, publications, or retrospectives…
Lingeriefrancaise.com, is also an information platform for everyone who is passionate about lingerie. You can find technical vocabulary specific to lingerie, key figures about the world lingerie market or the latest developments in the sector.
So, after launching the new logo in July 2011, now it’s the turn of the internet site to be revamped.
The Promincor – French Lingerie association brings together seventeen prestigious French brands, who share a set of common values: AUBADE, BARBARA, CHANTELLE and PASSIONATA, EMPREINTE, GERBE, LE CHAT, LEJABY, ANTIGEL, ANTINÉA, EPRISE, LISE CHARMEL, LOU, PRINCESSE tam.tam, ROSY, SIMONE PÉRÈLE and IMPLICITE.
The vocation of this voluntary sector association, which was founded in the 1960s, is to allow members to speak with one voice, not just in France, but in particular on the international stage.
Lingeriefrancaise.com.
Through this website, the association of 17 French corset makers aims to promote its heritage: that of an extremely technical manual craft, which requires great expertise. Sector professionals and the general public can go there to explore "vintage" photos from the workshops of the brands, a film shot behind the scenes of the manufacturer process, and the history of lingerie in pictures...
In their new site, Lingerie Française also highlights international events that have been organised under the same banner: brands taking part in specialist salons, fashion shows, press conferences, "Lingerie Parades" or cultural events, such as exhibitions, publications, or retrospectives…
Lingeriefrancaise.com, is also an information platform for everyone who is passionate about lingerie. You can find technical vocabulary specific to lingerie, key figures about the world lingerie market or the latest developments in the sector.
So, after launching the new logo in July 2011, now it’s the turn of the internet site to be revamped.
The Promincor – French Lingerie association brings together seventeen prestigious French brands, who share a set of common values: AUBADE, BARBARA, CHANTELLE and PASSIONATA, EMPREINTE, GERBE, LE CHAT, LEJABY, ANTIGEL, ANTINÉA, EPRISE, LISE CHARMEL, LOU, PRINCESSE tam.tam, ROSY, SIMONE PÉRÈLE and IMPLICITE.
The vocation of this voluntary sector association, which was founded in the 1960s, is to allow members to speak with one voice, not just in France, but in particular on the international stage.