The lingerie market currently stands at about 47 billion euros. The temples of feminine lingerie consumption are primarily concentrated in Europe, the United States and Asia.


EUROPE
According to IFM, in 2010, the feminine lingerie market in the Europe of 27 was estimated at 14.1 billion euros of which 13,3 billion euros in the countries of the former EU of 15. 
In 2010, European women in the five most populated countries of Europe (France, Germany, United Kingdom, Italy and Spain) spent 10.7 billion euros on their lingerie purchases; which corresponds to an average budget of 79 euros per woman.
For the past two years, France has been at the top of the rankings of the 5 countries mentioned, with close on 2.7 billion lingerie spend in 2010. As in 2009, Germany is ranked in second place with a market of 2.51 billion euros, just beating the United Kingdom (2.48 billion euros). Italy is in fourth place (2.1 billion euros). Finally, as in 2009, Spain is ranked in last position, with a spend of 1 billion euros, a sharp drop in comparison to the previous year.

UNITED STATES
For its part, the American market is in second place, globally, with 9.3 billion euros. The spending allocated by American women to daytime lingerie and corsetry amounts to 7.1 billion euros; which represents 79.4% of their lingerie spending.
Specialised chains (Victoria’s Secret, Gap, J.Crew…) are the first lingerie distribution circuit in the United States, with 31.8% of the amount spent in 2010.
After a morose year in 2008, they have been regaining ground for the past two years (about +1 market share points per annum in 2009 and 2010). This is the circuit with the best progression in 2010.

ASIA
Asia appears to be a more complex market. Body shape, tastes and the attitude of Asian women to their lingerie are all very different compared to purchasing behaviours in Europe and the States.  
For instance, Asian women are more modest in general than their occidental counterparts. Appearance is an important concern but they are also looking for a well-proportioned outline. Chinese women on average allocate 8% to 9% of their clothing spend to lingerie.
Thus, we can estimate the Chinese market in feminine lingerie at about 3.3 billion euros in 2010 (source IFM). The market is growing at a fast pace, over 10% per annum.

INDIA
India seems to be a more moderate market in terms of progression. Economic growth has been less vigorous than in China (+6% per annum since 1980) and today a gulf has arisen between the two countries.
The total clothing and footwear market was estimated at 17 billion euros in 2008. As for the lingerie market, it is estimated to be 2.1 billion euros, which amounts to an average of 6 euros per year and per woman (sources IFM and the Knitwear and Lingerie Association).

RUSSIA
In 2010, the Russian lingerie market was estimated at 3.52 billion euros, a slight increase of 2% compared to 2009. With some delay, the market suffered from the crisis that hit the western world in 2008 (source Knitwear and Lingerie Association).

MIDDLE EAST
The Middle Eastern market is very attractive in terms of purchasing power but there are also many constraints.
It is currently estimated at 1.5 billion euros and is showing strong annual growth of 9.5%.
Dubai is a key city for luxury feminine lingerie consumption in the Middle East (source Knitwear and Lingerie Association).