History
1945
Exhausted by World War II, France slowly came back to life. French women obtained the right to vote. Simone de Beauvoir was praised for her book Le Deuxième Sexe. The “New Look” appeared. Underneath it, the Chantelle girdle softly, lightly tapered the hips. Breasts were pointy, the waist tiny, the skirt a corolla. The petticoat trend took off while the wasp-waist corset was invented. The bikini was launched. Simone Pérèle defined itself by following current esthetics to create satin bras, cut and assembled in their rue Montyon workshop. Charles Fossez, an astrologer and star of Tout-Paris, also known as the “Burmese Fakir” sold Barbara girdles by mail. André Faller had already been Lucienne’s pygmalion for a number of years, together they created Lou. Look and comfort were associated with a barely-felt underwire. Lou was already one of France’s leading lingerie companies. Empreinte did their most famous launch : pointy bras with a “revolutionary lifting effect”.
