History

1980



The 1980’s inaugurated the cult of the body, the arrival of high-tech and the emergence of new idols. With Like a Virgin, Madonna stood up to Michael Jackson who had already redone his face. Superwomen appeared. Paddings, leggings, bodysuits and fitted dresses invaded the windows of many  brands’ new ready-to-wear stores. The bra celebrated its 100th anniversary. Lycra was everywhere. Charming lingerie followed in the direction of the camisole, thong, wasp-waist corset and garter belt. Lou’s Rio line incarnated the art of seductive shifting and carefree elegance. Chantelle offered active women “charming hold”. Gerbe multiplied collaborations with big names in French haute couture.
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Media gallery

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