History
2000
In the first decade of the new century, heels went sky-high. The stiletto even established a record. Slip dresses and layers were worn with transparencies and tattoos. The era was about excessiveness. The night world overtook a daytime clarity. Microfibers confirmed their presence. Active, sport lingerie became democratic. The second skin effect emerged in intangible lingerie : seamless, invisible bras with molded cups and almost-transparent bandeaus. Empreinte gave “full-figured” women the depth of G cups while Aubade launched the world’s tiniest thong. Gerbe received the “One Hundred Years or More of a Living Heritage Company” award from the French government for their quality, “Made in France” product.
The next pages in the history of French lingerie will be written by you. Textile innovations continue to play a key role, taking a back seat behind the talented hands of designers, they serve creators rather than attracting attention to themselves.
This will continue as long as a chic, free spirit, Parisian elegance and that inexplicable French Touch continue troubling the world by a random gesture, an attitude, a glance, a so French “je ne sais quoi” … and we will jealously keep this secret for a long time to come.conserverons jalousement le secret encore longtemps.
The next pages in the history of French lingerie will be written by you. Textile innovations continue to play a key role, taking a back seat behind the talented hands of designers, they serve creators rather than attracting attention to themselves.
This will continue as long as a chic, free spirit, Parisian elegance and that inexplicable French Touch continue troubling the world by a random gesture, an attitude, a glance, a so French “je ne sais quoi” … and we will jealously keep this secret for a long time to come.conserverons jalousement le secret encore longtemps.
