Promincor – Lingerie Française : The leading voice for an industry of excellence

Rooted in a tradition of excellence, the association preserves a unique heritage, uniting textile innovation, expert tailoring, artisanal rigor, and attention to detail. It promotes a French art de vivre, where lingerie embodies femininity, freedom, comfort, and self-confidence. It highlights the excellence of the corsetry craft, its original designs, and its meticulous craftsmanship, which have earned France its reputation as a leader ever since the first bra design patented in Paris in 1889.

Lingerie Française offers a committed and demanding vision of lingerie. It celebrates self-confidence by creating pieces designed for today’s women—free, diverse, and assertive. It champions the Ultimate Fit, meeting the expectations of all women and suiting every body type, age, and stage of life. Advocating responsible fashion, the association promotes lingerie that is ethical, sustainable, and eco-friendly—respectful of both women and the planet (CSR strategies, bio-based materials, circular economy, product durability, and dedication to meaningful causes). Finally, it embodies the excellence of French high fashion, with unique expertise, combining precision, innovation, and absolute comfort in lingerie designed for all women, from A to H cups.

Balancing tradition and modernity, Promincor-Lingerie Française promotes the craftsmanship, innovation, and elegance of French lingerie, while supporting its brands in their development, growth, and global visibility.

The association is also a recognized authority across the entire industry. It serves as a key point of contact for institutions, international trade shows, specialized media, and cultural partners. It plays a central role in representing the industry as a whole and advocating for its interests.

Throughout the year, Promincor – Lingerie Française promotes and showcases French lingerie with the support of DEFI*, the French Committee for the Promotion and Development of the Apparel Industry. The association hosts major international events (exhibitions, fashion shows, pop-ups, workshops, etc.) at prestigious venues, introducing its brands’ collections to a worldwide audience.

It also works to highlight craftsmanship through educational campaigns, cultural partnerships, and the creation of editorial content.

Firmly focused on the future, Promincor – Lingerie Française stands alongside its brands to support their ecological transition and help them pass on their skills and expertise to new generations.

* DEFI is a platform created in 1984 to support the development and transformation of French fashion and apparel companies. It funds, leads, and supports concrete initiatives to promote business growth and industry development, foster the emergence of responsible fashion, stimulate digital and technological innovation, advance French manufacturing and craftsmanship, and enhance France’s global image in this sector. In collaboration with other trade federations, DEFI fosters unique solidarity between small and large companies and serves as a strategic forum for discussing key transversal issues affecting the industry both domestically and abroad.

Since its earliest days, Lingerie Française—with its global presence—has tirelessly championed excellence, craftsmanship, creativity, beauty, chic, and glamour.

Promincor-Lingerie Française brings together nine prestigious French brands (ANTIGEL, AUBADE, CHANTELLE, CHANTELLE X, EMPREINTE, LISE CHARMEL, LOUISA BRACQ, MAISON LEJABY, and SIMONE PÉRÈLE) to speak with a single, unified voice at international events. These brands share core values and a common heritage rooted in the time-honored craft of corsetry. True icons of French style, they have always remained in step with the times, embodying the very essence of French elegance.

We salute these Lingerie Française brands for their ability to adapt, innovate, create, and evolve, continually offering collections rich with meaning and storytelling, and devoted to enhancing the beauty of all women. With resilience and energy, they skillfully turn constraints into opportunities, despite the headwinds and challenges of recent years.

We also wish to extend our thanks to all our partners, as well as to the market and industry stakeholders, whose support enables us to successfully deliver new and distinctive events each year.

Our deepest gratitude goes to Défi – La Mode de France, a key partner in realizing our international initiatives.