As an association of brands dedicated to women since the first corset was worn, it’s an understatement to say that the well-being and empowerment of les femmes has always been our raison d’être. We celebrate and acknowledge women around the world for their multifarious magnificence: We are lovers, mothers, healers, friends. We are astronauts, fighters, teachers, powerhouse politcos and artists. We bake and break bread, and literally bring life into the world. Superman has nothing over Superwoman 
Vive Les Femmes!
Why International Women's Day Is Every Day
Photo above: Simone de Beauvoir
Ladies, here’s a quick history 101 primer for you: A few hundred years ago, French maverick Madame de Stael declared: “Resist, keep resisting, and find the center of support in yourself.” (Find out why we love Madame de Stael here.) Those words have rung through the centuries: Our suffragette sisters raised hell and fought long and hard for the freedoms we all enjoy today, congregating and “resisting” as far back as 1909, when the first National Woman’s Day was declared in the States.
But feminism didn’t land on the international spotlight until Simone de Beauvoir came on the scene: French, bad-ass brilliant, and iconoclastic, Simone de Beauvoir followed in Madame de Stael’s footsteps: “Change your life today,” she said. “Don’t gamble on the future, act now, without delay.” Countless women took those words to heart and revolutionized the world in so many ways.
March 06, 2017
