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Know Thyself

Know Thyself

We hold these truths to be self-evident – and no, we’re not talking about the Declaration of Independence. We’re talking about the importance of truly knowing our bodies and, more to the point, our breasts. This may seems like obvious – and yet, is it?

To quote from "What French Women Know: About Love, Sex, and Other Matters of the Heart and Mind," if "eyes are the windows to our souls, then surely our breasts must be gateways to our anxieties about womanhood- at least in America: As girls we often learn about our bodies with the introduction of our first training bra. While the term 'training bra' is not particularly uplifting (the very word “training” implies that our breasts—like, say, the cheetah in a zoo—must be trained to live within the confines of a tight space), there’s no denying the exhilaration that can accompany that first training bra. It’s often when we get a hint that the purpose of a bra is sometimes not so much to wear it, but to inspire someone to take it off."

Be that as it may, somewhere along the line we somehow lose touch with our bodies and our breasts. How many of us, for example, have a regular bonafide bra fitting every year? (The fact that our bodies can change even every few months is another one of those self-evident truths.) How many of us are duped into thinking that our bra size is either smaller or larger than it actually is? Worse, how many of us having gotten comfortable being uncomfortable in our bras? You wouldn’t walk in a mile in ill-fitting shoes without wanting to scream; why, then, would you walk a mile in an ill-fitting bra?

In the spirit of this self-knowledge, we selected a group of American women in Paris to have a professional bra fitting with some of our design specialists and creative directors. These French women know more about lingerie and women’s bodies than most mere mortals. So what happens when American women in Paris have their first French bra fitting?  Check out the video below and see for yourself.

April 20, 2017