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The Pursuit of Pleasure

The Pursuit of Pleasure

Passionata Strikes a (New) Pose

We’ve always adored Passionata’s playful sexiness. Now, the free-spirited brand has come into its own this Spring/Summer season with the pursuit of happiness as its calling card.  Simpler, more authentic and adult, Passionata is all about personal expression and a breezy form of hedonism: Think pleasure, endless freedom, yearning for new experiences, and the sensual joys of nature and faraway places. 

Passionata is at once wistful and very much about the moment. This season’s beautiful lingerie (airy bralettes, lacey triangle bras, ultra-smooth wirefree wonders) evokes glimpses of light, memories bleached by the sun, and hazy nostalgia.  Simultaneously fresh, lively, and natural, Passionata’s new spring/summer makes a clear statement: If it feels good, it is good. 

Here's a glimpse of some of our personal favorites:

February 21, 2018