Maison Lejaby: the Pleasure and Liberty of the “Lightness” collection
Gaby Viannay started what would become Maison Lejaby (originally inspired by Le Gaby) in 1930. Inspired by technical innovations in fabric, Maison Lejaby was among the first to use nylon, lycra and eventually microfibers.
Yet, while building on their history and savoir-faire, Maison Lejaby has renewed itself from top to bottom, bringing in new leadership and design teams to create a business that is completely contemporary, and very much in sync with the modern customer.
Their Spring Summer 2019 campaign is a prime example of that. The inspiration for this collection was Lightness: an ethereal quality in the fabrics underlines the notions of pleasure and liberty and airiness…The collection features four main themes, SIN in which leaves evoke the garden of Eden; VIBES a dramatic graphic on tulle, WHISPER in lace that weaves a most delicate web; and KARMA which supports the most generous sizes with a refined lace.
Maison Lejaby has taken the historic codes of French Lingerie – lace and seduction - and created a brand which is both comfortable and sensual, AND breathtaking in its modernity.
WHISPER plunge bra and matching panty in Blue
SOIE-MOI Yellow silk triangle bra with matching panty - Maison Lejaby was the first Corsetier to propose Triangle bra styles.
KARMA full coverage bra and matching panty
SIN – Push-up and matching Panty
SIN deep plunge with bikini panty
VIBES deep plunge in blue with bikini panty
In a sense, the lingerie is complex – it tells the story of the complexity of a woman in the multiple dimensions of her personality: her moods, her desires, her strengths and vulnerabilities. It is also both seductive and liberating in its comfort. Maison Lejaby represents the Empowerment of the modern woman, while standing firmly in the tradition of innovation developed by its female founder. A brand for all ages and body types.
Yet, while building on their history and savoir-faire, Maison Lejaby has renewed itself from top to bottom, bringing in new leadership and design teams to create a business that is completely contemporary, and very much in sync with the modern customer.
Their Spring Summer 2019 campaign is a prime example of that. The inspiration for this collection was Lightness: an ethereal quality in the fabrics underlines the notions of pleasure and liberty and airiness…The collection features four main themes, SIN in which leaves evoke the garden of Eden; VIBES a dramatic graphic on tulle, WHISPER in lace that weaves a most delicate web; and KARMA which supports the most generous sizes with a refined lace.
Maison Lejaby has taken the historic codes of French Lingerie – lace and seduction - and created a brand which is both comfortable and sensual, AND breathtaking in its modernity.
WHISPER
WHISPER plunge bra and matching panty in Blue
SOIE-MOI
SOIE-MOI Yellow silk triangle bra with matching panty - Maison Lejaby was the first Corsetier to propose Triangle bra styles.
KARMA
KARMA full coverage bra and matching panty
SIN
SIN – Push-up and matching Panty
SIN deep plunge with bikini panty
VIBES
VIBES deep plunge in blue with bikini panty
In a sense, the lingerie is complex – it tells the story of the complexity of a woman in the multiple dimensions of her personality: her moods, her desires, her strengths and vulnerabilities. It is also both seductive and liberating in its comfort. Maison Lejaby represents the Empowerment of the modern woman, while standing firmly in the tradition of innovation developed by its female founder. A brand for all ages and body types.
April 26, 2019
