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Belle Illusion by Lou lingerie

Love You in Lou

Lou’s summer collection is the very best kind of summer fling

It started with romance, as does any good French story. Entrepreneur André Faller fell in love with young gymnast Lucienne Scheltien while traveling on the Orient Express in 1946. Falling in love on a train?! How original! Passionate about sewing and probably prompted by years of scarcity during the war when one certainly had to learn to DIY, young Lucienne started making her own lingerie. Lou (Lucienne) lingerie was born.

Lou’s summer collection is the very best kind of summer fling. The kind that makes your skin tremble at first eye contact, that makes you yearn at night, lying there on cool linen sheets, restless.

Summer 2020 collection by Lou lingerie

It is therefore no surprise that it was presented to us behind what we can only imagine are wood shutters in a house in Provence on a scorching summer day. This collection is best worn then, when the cicadas are still singing and our skin is still searing from the sun, sand and salt.

Belle Illusion by Lou lingerie

The Belle Illusion and its surprising graphic pattern bring refinement to life on the daily. A good brassiere is a summer must-have, bringing support and comfort both - particularly in such a delicious coral color. The see-through lace panties are a non-negotiable. We at Lingerie Francaise have a huge crush. Also exists in ivory.

Oxygene by Lou lingerie

The Oxygène collection is so fresh! With colors reminiscent of that time of day when sunset gives way to nighttime and the fiery sky starts to fade, this no-wire triangle bra and boxers (also exist as panties) are something we could wear every. single. summer. day.

Reve Abstrait by Lou lingerie

There’s nothing abstract about this dreamy bra, Rêve Abstrait (Abstract Dream) by Lou Lingerie. This high-couture line is breathtaking, and architectural lines have never looked better on curves! It’ll be one of the only times we’ll say, “do not mix and match”; this line is meant to stay amongst its own and the stunning bra should absolutely be matched with the stunning high briefs (also exist as boxers and panties).

Folle Etincelle by Lou lingerie

A mad spark. Precisely what we feel for the audacious Folle Étincelle collection. Featuring a pattern which we can only assume portrays Bastille Day fireworks, the wired bra (also exists with no wire) and boxers (also exist in panties) boost our curves in all the right ways.

Reve Abstrait bodysuit by Lou lingerie

Rêve Abstrait in marine again, because bodysuit. Femininity above all, worn under a skirt, jeans, shorts, a jacket, or on its own, the bodysuit is our summer ally - and Lou did a great job delivering this gorgeous piece to us.

July 17, 2020 
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