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How the bra was born
For centuries our busts were supported by whale and steel boning. Women could barely walk...
Color Me Gorgeous
The real reason “lingerie” is a naughty word in English and how color is connected to our...
A Brief History of the Corset
Find out why women suffered to be beautiful at all costs. The real reasons will surprise...
The Big Reveal
Remember when simply revealing a bare ankle caused a sex scandal? Here’s the short sexy...
They Own How Many Bras?
Get out your calculator: We asked French women on the streets of Paris how many bras they...
Couples Therapy à la Française
French men riff on who and why they buy lingerie for their partners. Imagine if men all...
Everything but Nude!
We asked French women on the streets of Paris what color bras they wear. We asked French...
The Secret Powers of Lingerie?
“My little personal pleasure.” “Like jewelry, only hidden.” “It gives me confidence.”...
You Don’t Have to Be French to Wear French Lingerie
French women explain why they prefer French lingerie – and encourage American women to...
French Panties With a Twist
How many panties and different panty styles do French women wear? French women riff.
From Corsets to Crazy Comfort
The French have been innovators in lingerie for the last 200 years: New fabrics and...
From Plunge to Push-Up
French women wear them in all styles: Demi-cup, balconette, triangle bra, plunge bar,...
From Solo Shopping to Group Sprees
French women buy lingerie with their partners, with their girlfriends, or solo. The point...
Lingerie: A His and Her Gift
French women love to receive lingerie as a gift. Men love to give it. It’s the ultimate...
Lingerie Is An Integral Part of Fashion
It’s unanimous: For French women lingerie is fashion and not strictly utilitarian....
Bra Fitters Are a Woman’s Best Friend!
The butcher, the baker, the candlestick-maker – AND the bra fitter. A good bra fitter is...
The Alchemy of Lingerie: Beauty + Comfort = Power
French women agree: There’s a certain je ne sais quoi that happens when you wear lingerie...
All Grown-Up: The Thrill of Your First Bra.
We asked French women to recall their first bra. They shopped with mom or dad, wore that...
To Match or Not To Match?
French women love to match – and they do so for themselves, generally on a daily basis....
The Naked Truth About Seduction
French women on the streets of Paris reflect on the art of seduction, feeling good in...
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