The Art of Elegance
Editorial
On July 14th, 2025, Promincor and the Lingerie Française label welcomed buyers, media representatives, and influencers to Ladbroke Hall in London for an exceptional event celebrating the know-how and excellence of French lingerie. A true showcase of French savoir-faire, the London French Lingerie Event brought together nine iconic lingerie brands: ANTIGEL, AUBADE, CHANTELLE, CHANTELLE X, EMPREINTE, LISE CHARMEL, LOUISA BRACQ, MAISON LEJABY and SIMONE PÉRÈLE.
These leading brands unveiled their latest collections lingerie and swimwear in a warm and welcoming atmosphere.
Ladbroke Hall
This elegant and convivial setting offered the perfect backdrop for building relationships, sharing creative visions, and sparking future collaborations.
This creative space reflected the richness of know-how, the spirit of innovation, and the unique style of each collection.
Program
A day in 2 parts
Photo Gallery
Prestigious brands for a unique event
Explore the houses that have shaped the reputation of French lingerie, united under a single voice for over 60 years.
Sponsors
They are partners of the event
Bangle Up, graphic and colorful jewelry
Bangle Up is a French brand that creates vibrant, sensual, and refined jewelry, combining bold and subtle styles. Their bracelets, featuring elegant designs and unique cloisonné patterns, come in various colors. Modular, they can be worn alone or combined for a unique expression full of style.
Designed in Paris, Crafted in Europe, Since 1964.
Founded in 1964 in Paris by the Nakam family, JONAK designs shoes that blend tradition with
bold creativity.
A committed, family-run brand, it draws inspiration from a heritage of artisanal craftsmanship:
each pair of shoes reflects a passion for fine manufacturing, rooted in sustainable and
responsible practices.
Certified as a B Corp since 2025, the brand puts people, the environment, and the community at
the heart of everything it does. With a strong culture of innovation, it anticipates trends while
fostering lasting relationships with its customers, teams, and partners.
JONAK is more than just a shoe brand, it’s a vision of fashion that is committed, demanding, and
resolutely contemporary.
Ruuby, luxury on-demand beauty concierge
As Europe’s leading platform for on-demand luxury beauty and wellness services, Ruuby relies on a curated elite network of professionals to deliver high-end treatments at home, in hotels, or at events. Founded in London, the brand now operates in the UK, France, and Switzerland, with over 500,000 treatments performed. From massages to facials, Ruuby redefines the beauty experience with an exclusive, fast, and ultra-personalized service.
Oh My Cream, the clean beauty expert
A benchmark concept store for clean beauty, Oh My Cream carefully selects demanding brands and effective treatments with gentle care. At the heart of their gift bag: the universal cream, an iconic moisturizing treatment with a creamy emulsified texture. Fragrance-free and enriched with plumping hyaluronic acid and nourishing apricot oil, it leaves skin comfortable, protected, and radiant day after day.
Manucurist, committed color down to the nails
A pioneer in responsible beauty, Manucurist reinvents manicure with polishes and treatments made from natural ingredients. Their Rainbow Active collection, included in our gift bags, combines care and makeup for a colorful, subtle, and customizable finish. Worn alone or layered, these five treatment-polishes care for nails while enhancing their beauty.
This event is organized with the support of DEFI, the French Apparel Industry Development and Promotion Committee.
Video
French Lingerie show LONDON 2025
