The Art of Elegance

PROMINCOR

On 14 July 2025, Promincor, the French Lingerie Label and DEFI, the Committee for the Development and Promotion of French Clothing, will be inviting buyers, media and influencers to London for an exceptional event at Ladbroke Hall, celebrating the expertise and excellence of French lingerie. The French Lingerie Event London will showcase French expertise by bringing together eight iconic brands: AUBADE, CHANTELLE, CHANTELLE X, EMPREINTE, LISE CHARMEL, LOUISA BRACQ, MAISON LEJABY and SIMONE PÉRÈLE to unveil their new lingerie and swimwear collections in a warm and friendly atmosphere. 

Ladbroke Hall

This warm and refined setting will provide an opportunity to forge links, share worlds and foster future collaborations.









A veritable showcase of expression, this space will honour the wealth of expertise, the boldness of innovation and the creative singularity of the collections on display.

A day in 2 stages

 1/ Tea time & talk

The afternoon will begin with a special moment of conviviality, encouraging authentic exchanges between the brands and the influencers, over an intimate tea time with a gourmet flavour.

The discovery continues in an exclusive showroom, carefully designed to enhance each creation.





















2/ Lingerie fashion show

In the second half of the day, a lingerie fashion show will illustrate the wealth of styles, cuts and inspirations represented by the brands.

The event will close with a cocktail reception, the perfect opportunity to meet and mingle.