Lingerie Française Takes Over the Paris Metro

From January 14 to 20, 2026, Porte de Versailles metro station was transformed into a true showcase of French craftsmanship. On the occasion of the International Lingerie & Interfilière Paris Trade Shows (January 17–19, 2026), ten iconic Lingerie Française brands — ANTIGEL LINGERIE, AUBADE PARIS, CHANTELLE, DIM, EMPREINTE, LISE CHARMEL, LOUISA BRACQ, MAISON LEJABY and SIMONE PÉRÈLE — took over this strategic location to showcase their creativity to both the general public and industry professionals.

For one week, corridors and platforms of the Paris metro became an exceptional setting, highlighting the industrial and stylistic excellence of the sector. A strong collective statement in the heart of the capital, reaffirming the shared identity of the Lingerie Française label and reminding audiences of the richness of a heritage that blends innovation, technical expertise and elegance.

Designed to maximize impact and visibility, the campaign relied on an ambitious media deployment combining traditional advertising and digital formats:

• 150 printed displays ensuring extensive coverage throughout the station,
• Spectacular event formats: large-scale banners, stair risers, ramps and immersive wraps,
• A digital component featuring 10-second spots broadcast on digital screens, reinforcing the campaign’s dynamism and modern appeal.

Installed in a key transit hub at the gateway to the Paris Expo Porte de Versailles exhibition center, the campaign reached both French and international audiences at a strategic moment for the lingerie ecosystem.

Beyond brand visibility, this week-long campaign pursued three main objectives:

• Showcasing French creativity and craftsmanship,
• Affirming the sector’s identity and the collective strength of Lingerie Française,
• Strengthening brand awareness among trade show visitors and the Parisian general public alike.

A concrete initiative to remind audiences that behind every lingerie piece lies highly specialized expertise, committed workshops, and a value chain deeply rooted in local territories.

We extend our sincere thanks to DEFI – La Mode de France for its valuable support in making this campaign possible.