Lise Charmel: Official Partner of the 2025 Rallye des Princesses

Master of the most beautiful emotions and lingerie, Lise Charmel renews its commitment to women who embrace adventure, elegance, and freedom by partnering with the prestigious Rallye des Princesses Richard Mille—a 100% women’s car competition that celebrates passion, precision, and style. Held for over 20 years on France’s most beautiful roads, this five-day regularity rally connects Paris to the French Riviera, offering participants a unique experience combining competition, scenic landscapes, and true immersion in a world where luxury and conviviality are the order of the day.

Lise Charmel’s partnership with this event, organized by Peter Auto, a leading name in classic and prestige car rallies reaffirms the brand’s dedication to a modern, active, and passionate female clientele seeking unique experiences and exceptional products.