Aubade is a luxury lingerie brand, an ode to femininity and its power of SEDUCTION.
CREATIVE, it was the first brand to look at lingerie as a product for one’s pleasure and that of others, the secret and refined accomplice of eternal femininity.

A GLAMOUR brand loved by women and men. The Aubade woman is at ease with her body, asserts her sensuality, and plays on her natural femininity. She is the mistress of her seductive power, wanting to play with and share it with her man, a willing victim to this game full of humour and seduction.


A French symbol of elegance and refinement over 50 years ago, Aubade has always looked for new technical innovations, discoveries, daring and metamorphosis. A pioneering brand on its market which established itself thanks to its innovative communication and with the launch of the ongoing Lessons in Seduction advertising saga, a real turning point in its history.

Now mistresses of their seductive power, women have been having fun ever since, teasing men by dealing out suggestive and fun advices!

galerie médias


Today Aubade is a dynamic, international well-known brand, being distributed in all main markets through a qualitative distribution network: Independent Retailers, Chains and Department Stores such as: Galeries Lafayette, Printemps, Harrods, Inno, KaDewe, Breuninger, Harvey Nichols, Takashimaya, Sogo, Private Shop, Marianelli, Isetan, etc.

Aubade owns a network of 40 Aubade boutiques called Aubade French "Art of Loving" in France and abroad (Cologne, Geneva, Zurich, Copenhagen, Moscow, Taiwan) with the most recent opening in London.


Adress: 10 rue du Colonel Driant
75001 Paris, France
Tel: +33 1 70 99 20 00
Fax: +33 1 70 99 20 52

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