Pop-Up Store Berlin
Editorial
A Parisian Showcase in the Heart of the German Capital
On October 22, 2021, the Mall of Berlin inaugurates an unprecedented event: the opening of the world’s very first French Lingerie Pop-up Store. A true ode to French craftsmanship and elegance, this ephemeral concept highlights ten major French lingerie brands, among the most emblematic of France: Antigel, Aubade, Chantelle, Empreinte, Lise Charmel, Lou, Louisa Bracq, Maison Lejaby, Passionata and Simone Pérèle.
Organized by Promincor – Lingerie Française, with support from DEFI – La Mode de France, this immersive and free space invites the Berlin public to (re)discover the excellence of a universe combining tradition, innovation and seduction.
Entertainment at the Heart of the Experience
Located on the ground floor of the Mall of Berlin (Leipziger Platz 12), the Pop-up Store will be open Monday to Saturday, from 10am to 8pm. In addition to presenting current collections and Spring-Summer 2022 previews, visitors will be able to:
• Participate in free bra fittings, with the help of industry professionals. A welcome initiative, when we know that nearly 80% of women don’t know their exact size.
• Discover sensory experiences around French lingerie in specially designed spaces.
• Watch the short film Rendez-vous, which reveals the four secrets of French Lingerie.
An unmissable appointment to celebrate the French art of living, in service of all femininities.
Photo Gallery
