Munich French Lingerie Event
Edito
On July 27th, 2026, Promincor and the French Lingerie Label will welcome buyers, media representatives, and influencers to Munich for an exceptional event at the Andaz Hotel, celebrating the craftsmanship and excellence of French lingerie. A true showcase of French savoir-faire, the French Lingerie Event Munich brings together nine iconic brands: ANTIGEL, AUBADE, CHANTELLE, CHANTELLE X, EMPREINTE, LISE CHARMEL, LOUISA BRACQ, MAISON LEJABY, and SIMONE PÉRÈLE. In a warm and welcoming atmosphere, these renowned houses will unveil their latest lingerie and swimwear collections, highlighting the creativity, expertise, and elegance that define French lingerie.
Hôtel Andaz by Hyatt
In this warm and refined setting, the event becomes a true hub for connection and exchange, fostering meaningful encounters, the sharing of creative visions, and the development of future collaborations.
Designed as a showcase for expression and creativity, this space highlights the richness of craftsmanship, the spirit of innovation, and the unique identity of the collections on display.
The program
A day in two stages:
Prestigious brands for a unique event
Discover the maisons that have shaped the reputation of French lingerie, united under one voice for more than 60 years.
Sponsors
They are partners of the event
This event is supported by DEFI, the organization dedicated to fostering innovation, development, and international outreach within the French fashion and apparel sector.
Apricot, Innovative Skincare Made Simple
Founded in Munich in 2014 by Verena Jäger, Apricot was born from the desire to create skincare solutions that are effective, easy to use, and seamlessly integrated into everyday life.
The German brand gained recognition through its reusable medical-grade silicone patches infused with active ingredients such as hyaluronic acid, delivering visible results from the very first applications. Manufactured in Bavaria, Apricot’s products combine innovation, quality, and a responsible approach. Today, the brand is internationally known for its patented skincare patches, which are vegan and cruelty-free.
Caudalie, Beauty Inspired by the Vine
Caudalie was born from a scientific discovery revealing the exceptional antioxidant properties of grape seeds. Since 1995, the brand has been developing skincare products inspired by the vine and the grape, combining natural ingredients, effectiveness, and innovation.
A pioneer in vinotherapy, Caudalie is now recognized worldwide for its patented skincare solutions and its commitment to a more responsible approach to beauty. All Caudalie products are created in France and adhere to a strict charter known as Cosm’éthique, which excludes controversial ingredients while ensuring optimal efficacy and sensoriality.
Dr. Grandel, Scientific Expertise in Skincare
Founded in Augsburg in 1947, Dr. Grandel is a German professional skincare brand renowned for its scientific expertise and holistic approach to beauty.
Originating from a family-owned company that initially specialized in nutritional supplements, the brand gradually expanded into skincare, combining research, innovation, and high-quality ingredients. Present in numerous beauty institutes and spas around the world, Dr. Grandel is now highly regarded for its high-performance formulas, its iconic concentrated ampoules, and its exceptional made-in-Germany expertise.
I Want You Naked, Natural Beauty
IWYN offers premium face, hair, and body care products crafted from 100% natural ingredients and handmade in Munich. Combining effectiveness, sustainability, and authenticity, the brand embraces a holistic approach to beauty that is both luxurious and environmentally conscious.
L’Occitane, Provençal Beauty
It all began in 1976 with a defining gesture: at just 23 years old, Olivier Baussan distilled a few sprigs of rosemary in the heart of Haute-Provence. This simple, artisanal, and poetic act marked the beginning of a Maison deeply rooted in its territory, inspired by local expertise and driven by a humanistic vision of beauty.
Fifty years later, this heritage continues to shape the brand’s mission: transforming iconic ingredients, from lavender to shea butter, into expert sensory experiences, while celebrating the communities that have contributed to the Maison’s success.
Manucurist, Responsible Colour Down to Your Fingertips
A pioneer in responsible beauty, Manucurist is reinventing manicure with nail polishes and treatments formulated from naturally derived ingredients. Included in our gift bags, the Rainbow Active collection combines nail care and colour for a subtle, customizable finish.
Designed to be worn alone or layered, these five treatment polishes nourish and strengthen the nails while enhancing them with a delicate touch of colour.
ORII Matcha, A Lifestyle Inspired by Well-Being
ORII Matcha was founded from a shared passion for matcha and well-being. Inspired by a trip to New York and the growing global matcha culture, the two founders set out to introduce a premium matcha experience to Europe, combining exceptional quality, aesthetics, and a refined lifestyle.
The brand carefully selects organic, ceremonial-grade matcha directly from Japan and has created a universe centered around self-care and everyday rituals. Today, ORII Matcha has established itself as a leading lifestyle brand in the world of premium matcha.
